The SAFTAs are more than an awards ceremony, the main objective of the awards is to celebrate excellence, encourage collaboration, and develop new talent whileprofilingSouth African talent and productions. This year’s nominees are a representation of these objectives with an exciting combination of new talent and honouring incredible productions that have kept South Africans at the edge of their seats.
Judging is the backbone of the SAFTAs and it is through the hard work of the 262 judges under the guidance of two overall judging chairpersons, Firdoze Bulbulia and Thembi Mtshali-Jones that we have reached this milestone. The SAFTAs committee, consisting of the NFVF, CCISFA, SASFED, eTV, M-Net, SABC and StarSat extends gratitude to the judges for their dedication and willingness to contribute towards making the awards world class.
“I would like to congratulate all the nominees for this achievement, reaching this stage from 348 entries is no small feat as the quality of entries left judges deliberating well after midnight each night, deciding on their top 3 nominees for each category. I encourage the industry to continue to produce exceptional productions and to strive for excellence so that these awards can get better each year. I would also like to wish all the nominees the best of luck and we will continue to celebrate you,’’ said NFVF CEO, Zama Mkosi.
“These awards have been sustained and are only possible due to strong relationships with private and public sector partners such as McCafe, the North West Department of Culture, Arts and Traditional Affairs (CATA), Ster-Kinekor and the Industrial Development Corporation (IDC). In this tough economic climate, we are fortunate to have retained these partners and gained new ones. These awards would not be possible without the support of these partners.
Collaborations between all sectors remains crucial in the development and transformation of the South African film and television industry.”
McCafé, the associate partner, has consistently showed its support for the South African film industry and will once again present the Best Actor and Actress Awards in a Feature Film at the awards.
“McDonald’s SA congratulates the 2018 nominees and wish them well on their road to SAFTAs. Our sponsorship of this year’s SAFTAs reinforces our commitment to be a good neighbour through creating opportunities in the communities we not only operate in but also serve. Our partnership with this premium award highlights our belief that the film and television industry provide an ideal opportunity to challenge conventional thinking. Through these awards we provide the local film and TV industry and its associated industries the opportunity to hone their skills, through practising the art of condensed powerful story-telling ,” says Daniel Padiachy, Chief Marketing Officer for McDonald’s SA.
The SAFTAs is committed to creating a platform for skills transfer and growing film activity in underserviced provinces like the North West. The partnership with the North West Department of Culture, Arts and Traditional Affairs (CATA), will enable a dedicated year long programme within the province that will focus on learners, women and the youth from rural, small towns and township areas with the objective of removing the barriers to entry and participation.
“We welcome the 12th SAFTAs in the Province and very excited about it as a department responsible. Our province has studios which the department on a path to convert into economic and artistic places. Our plans are to ensure that the Villages Townships and Small Dorpies benefits from television, video and film production. The Rebranding, Repositioning and Renewal philosophy is undoubtedly been realised.
This will ensure that the untold stories of Bokone Bophirima are told.” Said MEC for Culture, Arts and Traditional Affairs Mme OR Mochware. “We encourage young people, women and children around Bokone Bophirima within the film and television industry to grab this opportunity with both hands in order to change their lives for the better,” said MEC Mochware.
Ster-Kinekor’s partnership with the SAFTAs is rooted in the development of the South African film industry. Ster-Kinekor will be presenting the Youth Achiever Award, an award that recognises a young individual or new comer who has demonstrated excellence in their craft, affords the organisation an opportunity to work with the youth to hone their skills.
The Industrial Development Corporation (IDC), through its Media and Motion Pictures SBU, has partnered with the SAFTAs 12 as a category sponsor for Best TV Drama award. The unit exists to contribute to the development of a sustainable content production value chain in South Africa through funding for the production of films, series, and animation. The IDC is the driving force behind the growth and commercialisation of the local production industry.