Joburgers who have been wishing for something special for Christmas got more than what they expected when the 947 Breakfast Club and Greg & Lucky made their wishes come true.
The station ran two successful campaigns in the beginning of December; 12 Days of Christmas with 947 Breakfast Club and Christmas Wish with Greg & Lucky.
The 947 Breakfast Club added a little twist on this year’s 12 Days of Christmas, Joburgers had to download the 947 app tell the team what they wished for and Christmas came early for those who shared their wish lists. No Santa, no problem. 947 Breakfast Club had Joburgers covered for the festive season.
“The 947 ‘12 Days of Christmas’ campaign was an incredible success and highlighted an eventful year with Joburg’s favourite breakfast show. The 947 app was downloaded over 13 000 times during the campaign and the team gave away almost R250 000 in Christmas gifts courtesy of our amazing commercial partners,” said947 station manager, Thando Makhunga.
Everyone, young and old wrote a request to the Greg & Lucky’s show for a Christmas wish to help get back up and level up. The campaign ran for six incredible days where the team touched the lives of Joburgers by giving them a boost, a break, and a big reason to smile.
From refurbishing bathrooms to an all-expenses paid trip to Mauritius, no request was too big or small on the Christmas wish list.
“We are committed to leveraging the 947 platform to impact people’s lives in a positive way and cannot wait to share the exciting plans 947 has for Joburg’s audiences in 2019,” Makhunga added.
On both campaigns, the grand prizes were an all-expenses paid trip to Mauritius for two. Nigel Naidoo, who won the grand prize on 12 Days of Christmas with the 947 Breakfast Club said he will be travelling with his five-year-old son. Meanwhile Joanne Naidoo who won on Christmas Wish with Greg & Lucky said she will be taking her 54-year-old mum.
Makhunga said the station is looking forward to bringing innovative and creative opportunities for their listeners to win memorable experiences.