AFRICAN HEARTS BEAT TO THE SOUND OF NEW CLAN BEATS ALBUM

AFRICAN HEARTS BEAT TO THE SOUND OF NEW CLAN BEATS ALBUM

South Africa’s rich, dark and smooth beer, Castle Milk Stout officially launched the Clan Beats “Extended Play” (EP), a rich blend of songs produced by music hitmaker – DJ Maphorisa. The musical piece features four African clans, where each song narrates the featured artists’ and praise singers’ journey to rediscovering the richness of their culture. The compilation features Sho Madjozi, KB Motsilanyane, Sjava and Thandiswa Mazwai who have been paired with praise singers from the same clans namely, Dr Sithole, Stoan Seate, Madala Kunene and Zolani Mkiva.

 “Our heritage is our heartbeat” is something listeners will experience through the songs, as musicians from different generations collaborate to create timeless music exploring themes related to embracing African culture.s”aid Africa Zone Andrea Quaye

A variety of different music genres feature on the multilingual Extended Play. DJ Maphorisa has carefully produced each track with introspective moments from both the artists and praise singers. “The Clan Beats EP appeals to different audiences who will be brought together by the music genres, the artists’ personal journeys, embracing diverse cultures and the coming together of generations to discuss and understand the importance culture.” said ABInBev  Vice President of Marketing :Africa Zone Andrea Quaye.

“The EP is quite unique and very well composed – a true mix of the young and old coming together to connect on common ground. The music fuses clan praises, which pay homage to the past with new-age sounds that the current audience in the music scene identifies with. It synchronously creates a new sound which will show future generations how they too can celebrate their heritage.” concluded Quaye.

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