Enforcing classic soul flavor to gospel music, Ambani Ramaru’s music is timeless in its message. His voice moves perfectly through the melody and his sound transitions comfortably from traditional gospel to contemporary.
Ambani Ramaru aka AR has enjoyed a decorated music ministry receiving acknowledgments including SABC Crown Gospel Awards, United Kingdom African Gospel Music Awards nominee, has shared stages with many gospel notables. Has traveled to Denmark, Paris, Italy, and Germany studying SMMes development and research.
Ambani, who composes, sings, arranges and produces his own music pieces debuted with his album “Lift Him” in 1996.
“My music has evolved greatly from my first demo which I recorded in 1996, leading praise and worship added much value in development, comparison on my first demo and my latest hit single “ Night and Day, “ says Ambani who is also a talented drummer.
With three albums in his name, his music addresses who God is and His greatness.
He says for him gospel music is not just for entertainment but his music is aimed at changing lives and bringing about solutions. His music is dynamic, powerful and vibrant. Song after song the album serves as a reminder to turn to God no matter what the situation.
He has toured around the country and blessed thousands, his reach continues to grow as he progressively moves into a number of different areas. Not only is he a gospel artist, but Ambani, who was raised in a Christian home is also a businessman who cut his teeth in business at the age of 23.
With humility, the father of three acknowledges that he found his formula for a successful ministry and business based on the Bible and has cultivated through an intimate relationship with God.
He says gospel music is a ministry for him, not entertainment.
“I am an artist by design or talent and a gospel singer by calling, I regard my gospel singing as a mode of fellowship with God and leading the people of God into his presence and definitely music is a playfield for me and a reward after doing my business and work activities.”
Ambani says his music journey started with playing self-made drums under the tree and singing when he was about nine years old.
“My first performance was at church singing a song “ Tshilidzi tsha Murena” by a popular Tshivenda artist Ms. Irene Mawela. This was back in 1988,” he reminisces.
Ambani, says hi challenge has been trying to prove himself and being compared to other gospel artists.
A spiritually grounded artist, who has served in his local church, Bethesda Christian Church for 12 years says his parents, Mr. and Mrs. Ramaru, his spiritual father, pastor Clement Ibe and his siblings have held his hand in different stages of his career. He says he gets his musical inspiration from Reggae artist Colbert Mukwevho, Fred Hammond, Maduvha Madima, John P Kee, the legendary Caiphus Semenya, and Letta Mbuli.
The artist who hails from the Old Venda Republic in Makhado never actually aspired to be a gospel star, his gospel career was accidental through his church activities.
” I am not going all out trying to be famous, I’m not out for the game. I found myself here, singing in church, doing praise and worship until people suggested I record my music. My passion is not to be popular, I believe it will come and it will come at the right time and when it happens, I will support what is happening at that time.”
To those aspiring to be gospel artists Ambani has this advice:
“Be yourself and check as many established artists as possible to find your voice.”
He says as a gospel artist he guards his image jealously.
“I think it is important, how you look, how you communicate and how people perceive you. It actually creates an image in return for what people can relate to and it also creates an association of things people can like or not. Image is as good as a name, just like scripture says “A good name is better than an expensive perfume or something precious.”
He says wherever he ministers in music he wants the presence of God to be palpable.
“If I am not in a good place spiritually, I do not minister because I believe gospel music is not just for entertainment but to touch souls.”
He also believes that through his business endeavors, he is responding to his Maker.
About his latest single, Night and Day he says it came when he was running some errands and felt inspired and a melody came up and thought it was nice.
“I took out my phone and recorded. I called my music director and we recorded the song,” he shares.
The song is inspired by Psalms 23. He says in the song he and his team put out all they know musically. He says he tried to accommodate non-gospel listeners who are not looking for emotion but mind entertainment.
He adds that he is working on a full 8-track album he hopes will be released later in March 2020.