It’s the kind of job that makes you want to leap out of bed at 04:00am, do a little dance and throw your fist in the air in excitement – the perfect combination of passion and millennial relevance, a job where your life experience and work experience mean exactly the same thing – and this once in a lifetime opportunity is yours if you’re willing to answer: “The Calling”.
MTN in collaboration with SA Rugby is on a mission to find the perfect person for this amazing experience. One talented individual will get the unique opportunity to follow our beloved Springbok rugby team around the world – meaning he or she will be the exclusive “social eyes and ears” of South Africa’s rugby nation. This special, hand-picked individual will get a once-in-a-lifetime chance to follow the journey of the Springboks from the forthcoming Castle Lager Rugby Championship until the end of 2019.
This person will become the “Bozza” of the team thanks to MTN, proud Official Team Sponsor of the Springboks, who will cover all costs to make sure that “Bozza” is always in the front row seat wherever the Springboks play. That means a bird’s eye view of exclusive social media content that the Springboks’ fantastic fans have never experienced before!
Mapula Bodibe; Executive for Consumer Business at MTN SA says: “This Springboks campaign that we have just launched is an opportunity for us to connect our customers with their passion. The Springbok team remains an important national asset that many of us can identify with, we are pleased to give our customers a platform that contributes to the growth of our national team.”
MTN will achieve this by incorporating technology to enhance experiences and take the team and the sport to the fans who don’t usually have the opportunity to do so. In addition, this is an opportunity to showcase the MTN network capabilities and how it will enable MTN customers to always be connected to the Springboks – not to mention that “The Bozza” will have the best experience any Springboks fan could ever ask for.
Jurie Roux, CEO of SA Rugby, praised MTN for launching this special initiative. “Fan engagement is very important for us and this unique campaign by MTN is not only a fantastic way to connect Springbok supporters from across the globe with their favourite rugby team, but it will also bring one extremely lucky person closer to the team than ever before,” said Roux.
“We urge our customers and rugby fans to continue supporting Bok Fridays by wearing their Springbok jerseys on Fridays for the incoming tour up to the Rugby World Cup in 2019. MTN is committed to the development of sports in South Africa and this enables it to bring excitement to its customers through different sporting codes,” continues Bodibe.
The Springboks is a national asset that resonates with millions of South Africans across the lengths and breadths of the country. The forthcoming tour and the build-up to year 2019 affords MTN an opportunity to take a segmented approach in providing unique and exclusive experiences to brighten the lives of customers and employees. MTN has been a long-time supporter of South African sport and this further entrenches its position as the ardent supporter of South Africa’s sporting ambitions.