CASTLE LITE CLEARS THE AIR AROUND ARTIST LINE-UP AT CASTLE LITE UNLOCKS

CASTLE LITE CLEARS THE AIR AROUND ARTIST LINE-UP AT CASTLE LITE UNLOCKS

RIKYRICK_image2South Africans should brace themselves for two of the coldest nights of the year, when Castle Lite will unlock everything Hip-Hop in one place.  This year Castle Lite Unlocks will thrill consumers with an epic, extra-cold, two-day Hip-Hop experience to be held at The Dome, Northgate, Johannesburg, on 17 & 18 June 2019.

For the past six years the brand has unlocked extraordinary enjoyment for its consumers through the annual trend-setting Hip-Hop event, and 2019 sees the evolution of Castle Lite Unlocks with music, fashion, street-culture, art, inspiring dialogue and thrilling performances culminating in what promises to be an amazing experience.

Despite the expected fanfare, Castle Lite is aware of questions raised by some consumers on social media regarding Meek Mill’s appearance in South Africa. The brand would like give assurance that every measure possible has been taken to ensure that all confirmed artists perform during this two-day extravaganza, and that this highly anticipated event will proceed as planned. As revealed two weeks ago, the rapper, songwriter and activist will close off Day 1 of Castle Lite Unlocks. While rapper and producer, Post Malone, will shut down the extra-cold experience on Day 2.

Castle Lite is committed to delivering on its brand purpose of shattering barriers of enjoyment and the 2019 edition of Unlocksrepresents a new benchmark in consumer experiences.

Day 1 (Monday, 17th June) is dedicated to Hip-Hop as a cultural movement and will feature street culture, master classes, unforgettable performances, inspiring Cold Table Convos and street fashion where Hip-Hop enthusiasts will congregate to share their love for all aspects of the culture. Highly respected Hip-Hop guru Sway Calloway will also be part of Day 1, where he will host theSwayColdCyphers. This unmissable experience will culminate in a headline performance by US rap star, Meek Mill on
17 June 2019.

Day 2 (Tuesday, 18th June) will be all about the music, as we enjoy South Africa’s own trailblazers Nasty C, Rouge & Ricky Rick sharing the stage with Post Malone for a sub-zero experience.

Castle Lite Brand Director, Silke Bucker shared that: “As the brand has progressed, Hip-Hop in Africa has also grown to a space where international artists are looking to Africa for inspiration and collaboration; a space where our artists are setting the trends and driving the global Hip-Hop sound and narrative. Castle Lite Unlocks is the biggest property we own as a brand – this is not just because of the artists we unlock every year, but also because of the innovation we unlock within this space year after year.”

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