BUSINESS
Miranda Lusiba I’ve learnt a few tough lessons in the last decade of running my own business. One of them is the fact that as much as I have a core business where I provide PR services because it’s the skill that I’ve mastered over two decades and can provide to clients, it’s also important […]
This season Columbia Sportswear, a leading innovator in outdoor, active and everyday lifestyle apparel, footwear, accessories and equipment, is focusing on keeping outdoor enthusiasts cool and protected with the Omni-Shade Sun Deflector technology collection. The Omni-Shade™ Sun Deflector was developed in Columbia’s PIT (Performance Innovation Team) Lab. The Omni-Shade™ Sun Deflector technology is a combination […]
In my PR Degree years, I was never taught how to write. Yes, I was taught the basics of how the media works but not how to craft a story. Because of my passion for writing and my persistence, I was lucky enough earlier in my communication career to get a mentor who was willing […]
Miranda Lusiba Ever since my daughter went into High School a few years back, the conversation that I’ve always had in my head – what I call a personal ‘bosberaad’ has been about whether I have saved enough for her to be sorted for University. Yes, I took up an education policy when she was […]
Empowerment Zone with Miranda Lusiba Weekly Column: 01 June 2021 (Youth Month) For immediate release #BasicFinancialLiteracy: The importance of a savings culture at a young age I know that asking most of our youth to save – especially those that come from previously disadvantaged communities is a tough ask. However, because June is youth month, […]
#EntrepreneurshipIssues: Collaboration is vital for Small Businesses The COVID-19 period has taught me a lot about the importance of collaboration. I’ve always valued teamwork when I was still employed; but noticed that because most of us SMMEs that are ‘one-man shows’ – we tend to prefer to work in silos. This silo mentality I find is caused mainly by lack […]
A good number of South African companies find themselves in a fairly precarious position when it comes to procurement because they have yet to properly integrate their basic processes and their weaknesses have come to be more evident during this time that limits peoples’ movement and physical contact. The advent of the global Covid-19 pandemic has changed almost every business process and for procurement, it has exposed the need […]
*Financial Literacy Issues: In my introductory column early last month, I mentioned that I chose financial literacy as one of my empowerment topics because of the basic knowledge that I learnt about finances when I worked at Absa. I also did confess that I do not claim to be an expert in financial management topics, […]
When I started my PR business in 2012, the only thing I knew very well was my profession: Public Relations (PR). I knew that what I had learnt in the 13 years that I spent working for big companies like the South African Institute of Chartered Accountants (SAICA), Absa, MTN and Business Connexion (BCX); I […]
PR Force to be reckoned with – Determined to survive during and post COVID-19 A recent survey conducted by the Centre for Development and Enterprise has determined that there are at least over five million micro and small businesses in South Africa, many of which are located in the informal sector. It is a known […]