Gauteng Tourism, the official destination marketing agency for the Gauteng City Region, is in Berlin as part of the South African Tourism delegation attending the world’s largest travel trade and leisure show, International Travel Berlin (ITB), from 8-12 March 2017.
ITB, as the show is popularly known, hosts on an annual basis more than 2000 exhibitors, travel trade, travel media, buyers, industry experts and more than 15000 visitors under one roof to explore ways of growing the visitor economy through tourism promotion.
Gauteng Tourism, working together with South African Tourism and municipalities in the city region, is focusing on promoting the golden province’s niche tourism offerings at ITB 2017. “These are specialist tourism products that attract special interest markets such as people who are interested in paleoscience, urban city explorers and music tourists,” says Barba Gaoganediwe, who is in Berlin to represent Gauteng Tourism.
“At the same time, the province will continue to promote its integrated tourism offerings which include township tourism experiences, Gauteng neighbourhoods, lifestyle, history and heritage, and the big five safari experience at Dinokeng Game Reserve. However, our dedicated focus at this year’s ITB will be on the niche tourism offerings.”
Gauteng Tourism will host a special cocktail session on Friday, 11 March 2071. “At the session, we will present to the global travel trade, travel media and travel buyers the latest offerings from the city region’s world heritage site, the Cradle of Humankind, and the iconic Constitution Hill – a must-explore old prison turned into a world-class museum,” Gaoganediwe adds.
After the formal cocktail, still on Friday, Gauteng Tourism in association with GOGO Music will stage a Gauteng Music Experience titled “A Musical Journey from Berlin to Joburg”. Gogo Music is an international record label founded by German-born house DJ Ralf Gum who is now resident in Gauteng and is the province’s tourism ambassador.
The musical showcase will explore the journey of Ralf Gum from Germany to what is now his home, Johannesburg. It will feature Gauteng township DJ who has rocked the Berlin dance floors before, DJ Shimza, and Sir LSG whose musical taste transcends the house music genre as shown by his latest single “Sandcastle” featuring Ayanda Jiya. The three will be joined by local Berlin DJs Tomby and Andy Roda.
South Africa is one of the largest consumers of dance/house music in the world and Gauteng is the home to this ever growing musical genre. “We stage some of the biggest house/dance music concerts, parties and events like DJ Black Coffee’s Block Party, DJ Shimza’s One Man Show, SA Music Carnival by Vatkoek vs Mahoota, Spring Fiesta, Bundu Inn festival, Delicious International Food & Music Festival and the International Ultra Music Festival to name but a few,” Gaoganediwe says.
“These events – together with our world-class musical infrastructure, service providers, recording studios, unparalleled media and broadcast industry and active house DJ’s and producers – make destination Gauteng the No. 1 choice for global dance/house music enthusiasts. Gauteng Tourism is formalising this offering and starting in Berlin.
“Music tourism will from now onwards form an integral part of destination Gauteng tourism promotion mix. We will further use this year’s ITB to promote to the German and broader European travel market and another addition to the impressive list of international musical concerts in the golden province, namely the Afropunk Festival, which originated in Brooklyn, United States.”
The Afropunk Festival will take place in Africa for the first time in December 2017. The Constitutional Hill in Johannesburg will serve as its new home.
Germany continues to be South Africa’s leading international source market together with the United States, United Kingdom and France. “For Gauteng, we are very much interested in the German millennial travelers, the science and history and heritage market which represent a new and dynamic Germany ready to interact with the rest of the world,” Gaoganediwe concludes.