HEINEKEN launched its latest innovation, Heineken® 0.0, an alcoholic free lager brewed with a unique recipe for a distinct balanced taste – and only 69 calories per 330ml bottle. The brand’s iconic green label has been turned blue – the colour associated with the alcohol free category.
Heineken® beer would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer.
Heineken® 0.0 beer is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body.”
“Heineken 0.0 opens up new occasions for beer lovers or those making healthier lifestyle choices, without having to compromise on taste. Now you can enjoy the unique and refreshing taste of Heineken 0.0 any time of the day, whether after exercise or while watching an early morning game” said Heineken Marketing Manager, Lauren Muller.
What better way to cool off from the scorching Johannesburg heat? The fun setting urged everyone to have a sip and catch up with their mates at this lunch time event. Hosted by Chris Jafta, the attendees were given a taste test. Lunchtime or not, the Heineken 0.0 “Now You Can” spirit, had everyone jamming to the sounds of Miss Cosmo on the decks. Minnie Dlamini, Kamo Modisakeng, and Tshego Koke were some of the influential faces that attended the launch of this new amazing taste.
Heineken® 0.0 gives consumers a choice for all their drinking occasions, without compromising on quality.