InterContinental® Hotels & Resorts announced today its latest offering of memorable, sophisticated, and authentic luxury travel experiences for its guests visiting Johannesburg, South Africa. ‘Curated Experiences by InterContinental’ will cater to the increasing demand of tourists looking for authentic and immersive travel ex
Comprised of the adventure, culture, heritage, wellness and spa and cruise tourism segments, experiential travel has been a growing trend globally and luxury experiential tourism is no exception. InterContinental® Hotels & Resorts have introduced specially ‘Curated Experiences’ to inspire travellers to take in the most unique aspects of the city, whether they are visiting for leisure, business or simply transiting through the city. Available across India, Middle East and Africa, each Curated Experience tells the story of the hotel and the destination around it, inviting guests to capture the allure of travel through the InterContinental Concierge who becomes the narrator of our stories.
InterContinental Johannesburg O.R. Tambo Airport has created an authentic and sophisticated Curated Experience that consists of a day of tasting specially designed menus of craft beer paired with artisanal food. Most importantly, guests are given the opportunity to interact with the Brew Master, and experience the passion behind the craft beer industry, first hand. Guests learn how to identify and sample flavours from South Africa and around the world; a truly unforgettable experience at the only operational craft brewery located inside an airport in the Southern Hemisphere.
Nestled in the aerotropolis city of Ekurhuleni, InterContinental Johannesburg O.R. Tambo Airport serves short stay leisure, business and transient guests looking to make the most of their layover.
Commenting on the Curated Experiences offering James Britchford, Vice President Sales & Marketing India, Middle East & Africa, IHG said: “Travel is more than just a hectic business schedule or seeing a new destination, it is about connecting with the destination, its people and its customs, whilst experimenting with the local tastes, sights and sounds. Our Curated Experiences aim to capture the quintessential glamour of the InterContinental Life; allowing guests to experience the destination in a unique way that is not seen in your typical travel guides on South Africa or Johannesburg”
“Beer in South Africa has a long history, with a history dating back to the early 20th century. Today, the beer culture in the country is quite strong with a growing emphasis on microbreweries and even home brewing.” continued James Britchford.
The brewery experience will be available to InterContinental Johannesburg O.R. Tambo guests exclusively until the end of 2018. For the short stay and transient guests alike, this Curated Experience is a wonderful and unique way to pass the time while staying over at the airport; watching global airlines navigate the runway whilst learning about the city’s beer culture and experiencing authentic craft beers.
This experiential travel package can be customised further and booked directly via the InterContinental Johannesburg O.R. Tambo concierge upon check-in and is available based on seasonality or for a limited period.
Article by Nicholas Munzhedzi