POLOKWANE; LIMPOPO: Limpopo Tourism Agency (LTA) will use the 2019 edition of Meetings Africa to great use for the benefit of the Province. CEO, Ms. Nomasonto Ndlovu is leading a Limpopo delegation to Meetings Africa, at the Sandton Convention Centre, Johannesburg. This is a platform, which the CEO will use to interact with leading conference organizers and key industry decision makers.
Meetings African is a two days tradeshow which will be held from 25th –27th February 2019. It showcases Africa’s diverse offerings of services and products where African associations and meetings industry professionals can partner to help transform our continent, in the Business Services, Travel & Tourism industries. It connects trade, buyers and exhibitors from the continent and around the world, all of which are an integral part of Business Tourism.
“Our participation was largely influenced by the desire to get more information from the Business Tourism Industry in preparation for the establishment of a Business Tourism unit. Over and above that, we will interact, speak and network with professional conference organizers while showcasing the diverse offerings that Limpopo offers to our clients. We view this platform in a serious light as it is through this platform last year that we were able to secure a big IFES World Assembly that will take place in July 2019. We will be accompanied by eight tourism products at this important business platform to showcase diverse offerings from the Province,” said the CEO of LTA, Ms. Nomasonto Ndlovu.
In recent years, the Global meetings industry began to recognize Africa as a sought after destination. Meetings Africa is showcasing Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform the African continent.
Ndlovu further said, “We will this year again use the platform as an appropriate venue to highlight Heritage and Culture cluster as the main strategic focus for marketing under the theme, ‘Limpopo is open for business’”.
LTA will want to make the most of this platform by helping tourism businesses in Limpopo to close deals that will bring more numbers of people to the province for business and leisure.