Minister Stella Ndabeni-Abrahams and Deputy Minister Pinky Kekana, will host an engagement session with the creative industry under the theme, “Leveraging on digital platforms for 4IR Creatives.
The one-day engagement will specifically focus on broadcasting, audio-visual and new platforms, as well as the 4th Industrial Revolution (4IR).
“The purpose of the engagement is to demonstrate and discuss the economic impact of digital platform optimisation by the creative industries,” said Minister Ndabeni-Abrahams, adding that it is imperative for the sector to find expression in the 4IR conversation.
“The creative economy is at the intersection of creativity, culture, economics and technology,” she added.
The engagement will bring together various role players, including broadcasters, over-the-Top industries, internet players such Google and Facebook; and telecommunications companies. It will focus on, amongst others:
- Assessing the status of the creative industries within the broadcasting/audio-visual sector;
- Exploring the contribution of the broadcasting/audio-visual communication sector to the creative industries; and
- Engaging on the commercialisation of creative sector content on digital platforms.
Government representatives from various departments, including Arts and Culture and Trade and Industry will also be in attendance.
Members of the media are invited to attend. Details are as follows:-
Date: Friday, 22 February 2019
Venue: 22 Sloane Street, Bryanston, Johannesburg.