Cell C has come aboard to support the lauded Choma Dreams Café project, comprising 40 innovative youth hubs, which aim to reach vulnerable adolescent girls and young women with HIV prevention and social asset building programmes in a safe and friendly environment.
Choma Dreams was launched last year by the non-profit organisation HIVSA and is funded by the US President’s Emergency Plan for Aids Relief (PEPFAR) and managed by JSI Research & Training Institute Inc. (JSI) and the Charlize Theron Africa Outreach Project (CTAOP), as part of the Dreams Innovation Challenge. HIVSA partners with community-based organisations to provide safe spaces through the Choma Dreams Cafés for adolescent girls and young women in South Africa to relate to peers and receive positive information about relationships, lifestyle options and health.
“To make a difference in young women’s lives and to empower them to be HIV-free, we needed to think differently about how we approach and engage with them, which is where the idea of Choma and the Choma Dreams Cafés was born. So far, we have seen great progress among the many young women who have embraced the Café as a safe and empowering space.” said CEO of HIVSA, Yashmita Naidoo. “We are delighted that Cell C has come on board as our data partner.”
Speaking about Cell C’s involvement at a launch held at the Ratang Bana Choma Dreams Café in Alexandra, Juliet Mhango Chief Human Resources Officer at Cell C said: “Choma Dreams Cafés complement Cell C’s Gender Equality programmes that address women empowerment, education and employability. These include our acclaimed Cell C Take a Girl Child to Work Day® and the Cell C Girl Child Bursary Fund.”
She continued: “Our partnership with Choma Dreams Cafés will connect young people to vital online information, educational resources and other opportunities. The impact of this will be far-reaching. Our wish is to enable young people, specifically disadvantaged young women, to become vibrant contributors to the economy and leading job creators in South Africa.”
Speaking at the event, reigning Miss South Africa 2018, Tamaryn Green had a message for the youth: “It’s Youth Month and this year’s theme is Live the Legacy: Towards a Socio-Economically Empowered Youth. As a young South African, I believe there has been a lot of positive growth in South Africa since 1976. I applaud Choma Dreams Cafés and Cell C for their partnership that will connect and expose more young people to information that will help them make positive and informed choices.”
Artilce by Nicholas Munzhedzi