Following its surprise win last year, Suzuki’s good reputation received another boost from this year’s #CarsAwards. The Japanese brand again emerged victorious in the Brand of the Year category, which is determined entirely by market and customer data, the latter from the aforementioned survey (sales and after-sales service in particular).
Suzuki narrowly defeated Mercedes-Benz by 1 per cent, with Mazda scoring the final podium position. Also note the rise of Kia (6th) and Mahindra into the top 10 list.
- Suzuki 2%
- Mercedes-Benz 2%
- Mazda 7%
- Volkswagen 74%
- BMW/Mini 4%
- Kia 8%
- Audi 72%
- Toyota/Lexus 72%
- Nissan 4%
- Mahindra 4%
“We think the Brand of the Year trophy is the ultimate accolade in the South African automotive industry,” says Oosthuizen. “It represents validation from the people that matter most – actual car owners. Suzuki has managed to achieve impressive market share growth in the past 12 months and has maintained excellent service levels.”
The red-carpet ceremony was hosted by media personality (and #CarsAwards judge) Anele Mdoda and the featured guest speaker, Lwazi Mangwana from Google, shared valuable insights into South African car consumers’ online search activities. The event, which featured live entertainment by GoodLuck, was attended by 350 guests, including industry leaders, representatives of the finance sector, media agencies and celebrities.
The event was digitally broadcast on Twitter, Instagram, Facebook and, significantly, streamed live on the Cars.co.za YouTube channel, the biggest branded South African channel on the video site. The multi-platform broadcast allowed consumers, who are at the core of Cars.co.za’s awards programme, to actively participate in the event.
Visit http://www.carsawards.co.za for more information about #CarsAwards, including the category criteria, and to view images of the award recipients taken at the event.