The Woolworths Style SA showcased at the Opening SAFW19

The Woolworths Style SA showcased at the Opening  SAFW19

Distinctive craftmanship and bespoke detailing will be the order of the day at South African Fashion Week’s (SAFW) Spring/Summer 2019 Luxury Collections in Johannesburg this year. Announcing the line-up for the four-day event in April, the 21-year old business-to-business platform reiterated its single-minded commitment to promoting a world-class African design ethos and industry across the continent.

Equally important is the bi-annual SAFW Trade Show that will run parallel to the runway collections and will showcase fifty carefully curated women- and menswear, jewellery, millinery and accessory ranges. The SAFW Spring/Summer 2019 Luxury Collections and Trade Show will be staged at the Protea Court Rooftop, Sandton City Shopping Centre from Wednesday 3 – Saturday 6 April 2019.

The SAFW Trade Show will be open daily from 14h00 – 19h00.

The Woolworths Style By SA showcase will open the 34th season of SA Fashion Week. In a fitting finale to this ground-breaking collaboration that has built a significant retail presence for local design over the past 3 years, the show will include internationally acclaimed Thebe Magugu as well as Mmusomaxwell and Wanda Lephoto.

According to SAFW director Lucilla Booyzen, the broad-based consumer exposure that this initiative gave to South African design will have a major and ongoing positive impact on the industry despite coming to an end this season. She saluted Woolworths for its bold vision and continued support.

Magugu, who was listed as one of Vogue Italy’s 2018 Vogue Talents, recently also scooped the winning award at London Fashion Week’s International Fashion Showcase exhibition of the fifteen exciting new creatives to watch, with his distinctive globalised African signature. The 25-year-old, Kimberely-born talent is one of the 20 international shortlisted designers for prestigious LMVH Prize 2019. This honour is more weighted given that he was chosen from over 1700 applicants in the world! Magugu shares the show with design duo MMUSOMAXWELL who hit the headlines when mega-star Beyoncé wore one of their looks at the Global Citizen Festival Mandela 100 in December last year.

Featured in our Twenty-One Years of SA Fashion Week retrospective book available on the SA Fashion Week website and in Sandton City, Exclusive Books , industry stalwart Amanda LairdCherry, who launched her first collection at SAFW in 1999, returns for a double bill with equally iconic perennial, Clive Rundle.

Comments are closed.